First, a registered domain name is what you want people to type into the web address line to find your site. So, it would make sense to have a domain name that is somewhat, if not completely based on what you are trying to say, sell or obtain from your customers. If you had a domain name: www.JohnsBoats.com yet you were actually selling e-books about internet marketing, it might not be the best fit if you are looking to get any kind of steady traffic to your site. A better suited name for your products might be: www .EBookCentral. com or maybe www.digitalproductstore. com.
Ok, so what does it mean to have your domain hosted by a server company? Well, the domain is the address, the hosting service is the actual land you acquire and pay a monthly fee for. You will pay this fee for as long as you have your domain hosted to that specific I.P. address. I highly recommend purchasing your domain name and hosting your domain name with the same company. It makes life much simpler for beginners. I have tried it both ways and found that registering and hosting with the same company is considerably easier.
My personal favorite company is Hostgator. I purchase my domain from them and then also host that domain with them. It keeps it nice and tidy. Hostgator is competitively priced among the other top registrars.
Each domain name costs $15/yr. You will have to remember to renew it before the one year mark if you want to keep your domain name.
However, hosting carries a monthly fee of $4.95 - $9.95 depending on the package you purchase. The “Baby” package is $9.95/mo. And you can host unlimited domains for no extra charge. Ideally you would to keep all of your sites together in this fashion for ease of management down the road.
But there are many kinds of houses, with each type serving a particular need. In the same light, there are many kinds of websites, and each type would also serve a particular need. Our goal right now is to determine the kinds of websites you could create to best serve you affiliate marketing concerns.
As an affiliate, here are a number of website models you could decide to employ. Let’s take a look at some of them now.
A Review Center
You could create a free website using blogging software like that offered by http://www.blogger.com/ or http://www.wordpress.com/ , which seek to review the products that are released in the market. Here’s the deal, though. Review the products you are promoting. Naturally, you’d want your reviews to be favorable for the affiliate merchant’s offerings. So stress the beneficial points of the products so that your visitors may be encouraged to click on your affiliate link and be redirected to the affiliate merchant’s sales page.
An Affiliate Mall
An effective way of promoting your affiliate links is through an affiliate mall. You could make your website into an online catalogue of sorts. Display the products you are promoting, and attach your affiliate links. Provide a short but encouraging description for each product. Also include a small image of the product itself (as an affiliate, you are allowed to use the affiliate program’s images for your promotional campaigns, so you won’t be violating any copyrights by doing this).
Here is my affiliate mall site. Take a look at it, use it as a guideline or sign up for your own for free through my site. This is a great way to earn money and you don’t even need to spend the $$ to host a website.
This setup is quite empowering for your visitors. They are given the option to choose which among the products you are pre-selling would be most advantageous for them.
A Content Site
Content is king on the internet. People surf the World Wide Web in search for information. If you have the information they need, then you’re in business. You could focus on unique and quality information for your website, and include your affiliate links by way of recommendation or direct announcement.
There are many kinds of content sites which you could decide to build:
- a news site which offers the latest information on the market you will be catering to;
- an information hub containing guides and general information about the same market;
- a download center for valuable products you’re freely offering (this is great for a viral marketing campaign, which we will discuss in subsequent lessons)
An Opt-In Page
You will not be able to win all of them. You won’t even be able to win a majority of them. The best thing you could aim for is to gather the “yes” visitors, try your best to change the mind of the “no” visitors, and capture the contact information of the “maybe” visitors so that you could continue to convince them for a future sale. And this you could do with a mailing list.
By having them subscribe to your mailing list, you’d be able to contact them at any time, with new offers, or perhaps with some valuable tidbits that would warm them up to purchase what the affiliate merchant is selling. All you need is an account with an excellent autoresponder service such as AWeber, which you could integrate in such a page so that it will capture prospective leads on auto-pilot.
You could employ this strategy on any of the website models we have mentioned above, or you could make a web page specifically designed to capture the aforementioned contact details.
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Thank you for your time. I will see you tomorrow!
Jennifer Staley
Deals on All Boats at eBay Motors!
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