Thursday, March 27, 2008

Article Marketing to Build Link Popularity

Today, I would like to touch on strategizing your article marketing efforts,which most internet marketers are not familiar with. If you’ve been dabbling in internet marketing for any amount of time now, then you know how important Article Marketing can be for your online campaigns.

It is important, therefore, to learn about the subtleties involved with Article Marketing to optimize your usage of this technique. I will give you 5 tips to making the most of your time as you submit to the article directories.

Article marketing can provide you with a lot of back links that could help build your link popularity so that you may secure a good position in the search engine results pages (SERPs).

When you submit your articles to these article directories, you become linked with some directories that have a very high page rank. Having your link appear in the pages of hight ranking websites, substantially boosts your own website's page rank.

Here are 5 Tips for Effective Article Marketing


Only submit articles every two weeks. This will keep your site from being de-indexed by the search engines. No matter how tempting it is to submit two or more articles in rapid succession to the article directories in the World Wide Web, do not do it. The search engines (Google in particular) watch for sudden increases in a website’s link popularity. By, submitting many articles in rapid succession, you can gain 3,000 or so back links for your website. However, the search engines see it as an abnormally quick increase in links for your website, causing them to de-index your page pending further study into the matter. Play it safe.

Do not submit an article that is already included in your own website. In an effort by the search engines to ban duplicate articles, they consider the higher ranking website as the originator of the article and the website, having a lower rank, might be designated as harboring duplicate content. This will not help your page rank.
Some article directories will allow you to use hyperlinks. There is an important trick to Hyperlinking to your website. It is called using anchor texts. The anchor texts pertain to the keywords you are targeting. Using anchor texts gives you a better chance at a higher position in the SERPs. For example, if the keyword you’re targeting is “Electric guitars”, you will want to hyperlink to your website with every mention of “Electric guitars” in your article.

Do not submit PLR articles as they are. Though PLR articles are great options for affordable content, they are not meant for article marketing purposes. Submitting duplicate articles to the directories will only get your article rejected, and worse, your account will be banned. Instead, use the PLR articles as a base for the articles you will write and submit to these directories. The information is already in these PLR articles, after all, so you won’t need to spend time doing some necessary research. Write one original article from the ground up using your PLR articles as the foundation and then you can safely submit them to the directories.

Remember, people will be reading your articles. These are highly targeted folks. They will read your article because they are looking for information relevant to the subject of your work. If you could provide this information clearly, succinctly, and efficiently, they’ll regard you as an expert on the matter and they will grow to trust whatever you will put out. Therefore, only submit the best quality articles you can provide since your online business and your personal credibility is on the line.



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Jennifer Staley,
IBO - Website Designer
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